Corporations continue to spend a significant portion of their revenues on sales training. Unchanged from last year, enterprises spend between $4 billion and $7 billion per year training sales professionals. A significant portion of that investment is spent with third-party professional sales training firms.
Companies continue to engage with the wrong sales training providers at alarming rates at staggering costs. Few sales training companies will tell you, the buyer, that they aren't a fit for your requirements. ESR's research proves that the extensive evaluation required to select the right provider is far past the time and money a company seeking training has to invest. This Guide was created to address this issue, saving companies significant time, resources and money.
The objectives of this report are:
- Provide a summary of evaluation guidelines for selecting external sales training, including our new technology and measurement criteria.
- Identify leading sales training providers in the market.
- Categorize them in a manner that makes it easier to identify those training companies that most closely meet your needs.
- Rank these companies by various areas of expertise and specialty.
- Determine the relative effectiveness of external sales training providers vs. training provided exclusively by internal trainers/facilitators.
Key points:
- 23 Leading sales training companies compared and contrasted
- More than 150 pages pages of relevant, authoritative analysis
- More than 40 color graphs and tables
- Based on hundreds of training buyer and vendor interviews
Expert advice from ES Research analysts, consultants and executives
What You Will Receive:
More than 150 indexed pages with more than 40 charts and graphs which
compare and contrast the following 23 Sales Training Vendors:
- Acclivus
- AchieveGlobal
- The Brooks Group
- The Complex Sale
- CustomerCentric Selling
- Forum Corporation

- FranklinCovey Sales Performance Group
- Imparta
- Impax
- InfoMentis
- Knowledge Advantage
- Miller Heiman
- Holden International
- Huthwaite (S.P.I.N. Selling)
- Performance Methods, Inc.
- Prime Resource Group
- Revenue Storm
- Richardson
- Sales Performance Int’l (Solution Selling)
- Sandler Institute
- The TAS Group
- ValueSelling Associates
- Wilson Learning
What Else You Will Receive
For ESR Registered Guests and Visitors:This report is included with Silver and Gold Subscriptions. You will receive full credit for this report if you join as a Silver or Gold Subscriber within two weeks of purchase.
Please call our office at (508) 313-9585 Ext. 705 for questions or assistance with your purchase.
You will receive the Guide as a downloadable PDF. Duplication of any part of this report is prohibited. For our security purposes we have inserted a watermark with your email address on each page. If your company has a need for several copies at a reduced rate, please contact us.