This Guide clearly and succinctly provides you with:
- An understanding of the key criteria for selecting a sales training or sales performance improvement vendor.
- The key criteria for measuring the success of a sales productivity improvement intervention.
- Alternative providers that should be on your short list based upon your industry, size, geographic reach, and the complexity of your sales cycle.
- A tool to save weeks of time researching potential providers.
- Significant benefit from the advice and recommendations of ESR's top analysts and network of sales experts.
Top 10 Questions ESR's Sales Training Vendor Guide Third Edition Will Answer For You Include:
- What sales training companies should I consider for my long list?
- What are the strengths and challenges of the leading firms?
- Which firms are strongest in the critical area of customization?
- How does my current training company compare to the best?
- What capabilities are critical for success when I engage with a provider?
- How should I evaluate a sales training provider?
- What do training buyers like me say about these vendors?
- Who is the sales training company leader in technology support?
- Who is the sales training company leader in post-program support?
- Whose approach most closely matches my requirements?
Why Invest in this Report?
This one-of-a-kind Report will:
- be the best money you ever invest in sales training

- enable you to more effectively strategize against your competition.
- educate you on the issues companies face when engaging with a sales training company.
- update you on the capabilities, strategies, programs and services of 23 leading sales performance providers.
- prepare you and your team in advance of engaging with a new provider, saving you time and money as well as reducing your risk.
- enable you to see how your current provider ranks against their competitors.
- give you clear, unambiguous advice on the do's and don'ts when selecting a sales training company
If you are not currently looking for a sales training provider, it will:
- provide a benchmark against which you can measure your current vendor
- enable you to begin gathering information about your vendor options and alternatives
- give you insight into what your competitors may be learning and doing
If you are considering a sales training provider and they are not covered in this report:
- you will understand precisely how any sales training provider should be evaluated
- you may realize that the provider you are considering doesn't measure up
- this report can confirm that you are, in fact, considering a capable provider
Download preview (Free 25-page PDF document)
What You Will Receive:
- More than 150 indexed pages with more than 60 charts and graphs
Compares and contrasts these 23 leading vendors:
- Acclivus
- AchieveGlobal
- The Brooks Group
- The Complex Sale
- CustomerCentric Selling
- Forum Corporation
- FranklinCovey Sales Performance Group
- Imparta
- Impax
- Infomentis (pending)
- Knowledge Advantage
- Miller Heiman (Strategic Selling)
- Holden International (Powerbase Selling)
- Huthwaite (S.P.I.N. Selling)
- Performance Methods, Inc.
- Prime Resource Group
- Revenue Storm
- Richardson
- Sales Performance Int’l (Solution Selling)
- Sandler Institute
- The TAS Group
- ValueSelling Associates
- Wilson Learning
- Comprehensive comparisons of vendors in their:
- Methodology
- Breadth and depth of programs
- Educational design
- Performance measurement
- Customer satisfaction
- Ability to customize
- Learning technology, including a discussion of Sales 2.0
- CRM/SFA technology support
- First-line sales manager programs
- Research and analysis based upon hundreds of interviews with vendor executives, VPs of sales, end-user buyers, and managers of sales training.
- Authoritative, expert recommendations and detailed courses of action for any size company.