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Dave Stein/Linda Richardson Podcast

Summary

Dave Stein and Linda Richardson discuss issues critical to sales leaders, including challenges they face, strategic negotiation, coaching, e-learning and remediation for sales managers.

Link to Podcast

Click here to listen to (or download) podcast (30:28 / 30 Mb)

Linda Richardson
Founder, Chairman and Curriculum and Sales Strategist, Richardson


Linda Richardson is the founder of Richardson. Over the past 28 years, Linda has built a global sales training business and is a recognized leader in the industry. She has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006.

Linda began her career as an educator and educational psychologist and transitioned to the corporate training world where she developed a passion for sales effectiveness. She now serves as Chairwoman of Richardson and Curriculum and Sales Strategist of Richardson.

As a thought leader in the sales training industry, Linda is credited with the movement to Consultative Selling, which is the cornerstone of Richardson's methodology. She is the author of nine books on selling and sales management, including her most recent works, The Sales Success Handbook 20 Lessons to Open and Close Sales Now, Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. She is a frequent speaker at industry and client conferences and has participated in events hosted by AIG, Chubb, Dean Witter, Goldman Sachs, National Association of Women Business Owners, Pitney Bowes, and Wharton.

Prior to founding Richardson, Linda was a group manager at a global consulting firm and an officer at a major financial institution. She has been published extensively in industry and training journals and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation's Business, Selling Power, Success, and The Conference Board Magazine.

Linda currently serves on the Mayor's Council for the Arts for the City of Philadelphia, is a Director of the Pennsylvania Academy of the Fine Arts, and a Director of the American Poetry Review. She served on the United States Small Business Administration President's Council from 1991 to 1993.

Linda received a Master of Science degree in educational psychology from Temple University.

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