Dave Stein, CEO of ES Research Group, is recognized as the world's top expert in sales training.
In this ebook, Dave takes you through what causes sales training initiatives to fail. And he shares the best-practices that companies, along with their sales training provider partners, do to assure long-term, sustainable value from their investments in sales performance improvement.
Among the subjects covered:
- Misunderstanding customers' underlying needs
- Selecting the wrong training company
- Inadequate supporting systems, including technology
- Lack of ongoing sales performance measurement
Dave doesn't just provide the questions. He provides the answers, based on ESR's extensive experience helping companies overcome, once and for all, their sales training challenges.
To download the free ebook, simply fill out the brief form in the right column.