As part of its products and services for sales training buyers, ESR provides custom, on-site or remote services designed to assess the sales effectiveness of a company’s sales approach as well as to evaluate and select the right professional sales training provider. For information on our Hiring Process, please use the contact link below.
We effectively and diligently perform sales effectiveness audits which serve as the basis for a requirements definition, leading to a sales training vendor evaluation RFP. Our impartiality and deep knowledge of the sales training industry and the vendors that serve it help us deliver what our clients need to make the right decision. (View client testimonials.) A huge part of our success as sales training advisory firm can be attributed to the trust and support accorded us by a growing number of clients, which include sales performance improvement program providers and companies that buy sales training.
Below is a sampling of our corporate consulting services, which can be customized to fit your specific requirements:
| Sales Effectiveness Audit |
Before your can increase your team's sales effectiveness, its present level of performance against customer buying processes and preferences must be determined. ESR’s Sales Effectiveness Audit is an extremely comprehensive, objective assessment of your current sales approach which results in identification of areas requiring improvement and pointed, expert recommendations on realistic alternative approaches. This Sales Effectiveness Audit consists of two-phases: (1) buyer patterns, tendencies, preferences and market conditions; and (2) your team's ability to meet the demands of selling into that market, to your customers, with your products and services, against your competitors. This process is the foundation of every sales training vendor evaluation that ESR drives. |
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| Sales Training Vendor Evaluation and Selection Support | In order to properly evaluate sales training companies or other sales performance improvement providers, ESR prepares you by providing a framework, our expertise and the resources to effectively manage the sales training vendor evaluation and selection process. |
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| Sales Team Assessment | All the training in the world will have little impact if the members of your sales team don't have the traits required for effective selling. ESR interviews each member of the team. We provide insight into discrepancies some may have between their sales skills and personal attributes and what they need to be successful. |
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| RFP (Request for Proposal) Assistance | ESR believes that constructing the most objective and relevant RFP (Request for Proposal) is absolutely key in building a solid foundation for evaluating and selecting a sales performance improvement provider. Our process for developing RFPs has been so successful that clients and vendors alike appreciate how well it enables the best match between requirements and solutions. |
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| Sales Training Provider Evaluation Support | ESR will go as far as you would like in your evaluation process: sitting on your steering committee, participating in internal meetings, reviewing RFP responses, being present at vendor presentations and the evaluation of the appropriateness of proposals. Our impartiality combined with our expertise has brought about the finest results. |
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| Negotiation Support | ESR will work with you during negotiations with vendors to assure that you are getting all of what you need at an investment level that proves to be fair and appropriate. |
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| Ongoing Support | ESR expertly guides you in the ongoing management and measurement of the effectiveness of your sales training and other performance improvement programs. |
(References provided to serious prospects upon request.)
ES Research Group Delivers World-Class Sales Training Consulting Services ES Research Group has been the leading sales training evaluation and selection consulting service provider since 2005. Some of the world's most respected companies like Microsoft, Oracle, Motorola, Chevron, Kodak, The Gallup Organization, PR Newswire, MasterCard, and IBM, count on ES Research Group to provide them with impartial assessments and evaluations of, and recommendations on, appropriate sales trainers and sales training programs for their businesses. For the Sales Training Buyer: ESR's approach to evaluating sales training providers enables corporations to select training partners who will most positively impact their sales performance. For the Sales Training Provider: ESR enables sales training providers to be considered and selected in opportunities where they can best impact sales performance.