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Brian Carroll, author of Lead Generation for the Complex Sale

Summary

Dave Stein and Brian Carroll discuss sales and marketing alignment, the sales funnel, the marketing funnel, a case study about recuperating leads, nuturing and teleprospecting.

Link to Podcast

Click here to listen to (or download) podcast (30:50 / 22.2 Mb)

Brian Carroll is CEO of InTouch Inc., part of the MECLABS Group that owns MarketingExperiments and MarketingSherpa. Author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill 2006), Brian is a leading expert in lead generation and he's profiled and regularly quoted in numerous publications. His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) is read by thousands of marketers each week.

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